If your teen is a typical teenager, he or she is interested in finding the best costume that expresses their individuality without verging from the preconceived notions of what is acceptable amongst their peers. In other words they want to be distinct, but not unique – that is to say, they want to stand out but not be “one of a kind.”
That sort of makes it hard to come up with a halloween costume for teens, as it rules out the traditional halloween costumes right from the start. Or does it? This is where a bit of creativity could stand you in good stead.
If you want your teen to be distinct but not unique, you could go with not just a vampire, but a vampire from the Twilight series of books, or the TrueBlood television series. Toronto Sports Injuries discuss with the sorts of harm that happen throughout sports or exercise. It’s a halloween costume for teens that’ll draw attention for being something relateable and distinct, but won’t draw attention for making them entirely “different” from the rest of their peers. Given the attitudes and social fabric of junior high and high school, that’s the best favor you can give your child.
Of course there are other concerns beyond finding the perfect outfit for your little superstar. One of the worries many parents have, especially if they have a teenage daughter, is the hyper-sexualization of young womem. That makes finding a halloween costume for teens – especially girls – a bit of a harrowing experience.
“Sexy policewoman,” for example, is not an appropriate halloween costume for teens, but you’ll see it sold in just about every costume shop and even some toy stores in sizes that are designed for 12-14 year olds. It’s astonishing that people would let their little girls dress up like that.
Of course it’s not just “sexy policewoman,” it’s “sexy nurse,” “sexy magician’s assistant,” “sexy cat” and “sexy undead-mummy thing.” I, for one, was surprised to see a mummy with a mini-skirt, but apparently that’s de rigeur these days. The private attention and distinctive patient care is what makes Toronto Sleep Therapy Options unique. My naivete knows no bounds when it comes to raising children, I suppose.
So just keep the above in mind when you want to come up with a halloween costume for teens. Keep it simple but distinct, and try to take an active but not overbearing hand in the idea and design – that way you’re more likely to keep it at least a bit modest, and will be able to guide them towards ideas that are age-appropriate.
Nearly every company on the planet sets out with the main objective of earning money. This is usually done by producing some form of product, or offering a service, and then charging people money for it.
Firstly, it is a very rare case where a company can offer a product or service that is truly unique and cannot be supplied by anyone else. This means that your company will be competing with other businesses that sell a similar product and you will both be trying to earn money from the same shoppers, who only want to spend their money once. So how can you increase the chances of them spending money with you?
Marketing is the main tool used by modern businesses to draw prospective customers to do business with them and not with their competitors. It is a very broad topic that is influenced by a great deal of internal and external factors, but when done right it can be the single business practise that can make or break a corporation.
So where should you begin when creating a marketing strategy for your own company? Well, every situation is different, and every business will have its own set of advantages and weaknesses that must be taken into consideration, but there is a marketing rule that can be applied to almost any corporation to be used as a marketing platform.
The Marketing Mix
The marketing mix was a phrase that was first coined in the 1950′s and is a phrase that is used to describe the fundamental building blocks of any marketing strategy. It demonstrates the fact that marketing is not a simple, blunt-edged business tool, but rather a delicate balance of different elements of business functions. It got its name because it is similar to the ingredients list for a recipe.
The term was later built upon to include the concept of “four P’s” that described the critical elements of the marketing mix. The formalisation of these P’s made it very easy for business managers and marketers to quickly associate the elements of marketing to the strengths of their own organisations, and by doing so could very quickly create a customised and efficient marketing plan.
The “product” aspect of the four P’s could pertain to a service, like floor grinding, or any kind of non-physical asset being offered for sale by a company.
Product
Whilst every aspect of the marketing mix is a requirement, the “product” element mentioned as one of the four P’s is perhaps the most crucial of all. It identifies the physical product or intangible service that your business will be selling, and at the end of the day it is the reason that customers are going to spend money with you.
Several people do not think that marketing has any place to play when it comes to the actual product that your company is selling. In fact, the typical train of thought very often bears the exact opposite sentiment. Surely it should be the other way around – your production department creates an item for sale and then it is the task of the marketing department to find ways to sell it, right? This is not always the case.
Take the computer software market as an example. There are many established brands of both operating system as well as software application solutions on the market already, and because the market is relatively well saturated it would be incredibly tough (and expensive) to “take on the big boys”. So how can the principles of the marketing mix help in this situation?
Rather than creating an operating system and then attempting to craft a marketing strategy to rival the likes of Microsoft or Apple, it would be far more effective to look at what types of product are desired in the current marketplace, and how viable it would be to produce and sell them. By being aware of the marketing mix early on in your product development cycle you can avoid business dead-ends at a later stage.
Once your products have been designed and created it is still a critical skill to be able to objectively review your own products to identify the reasons that a customer should buy your product rather than a competitors’.
Another form of this part of the marketing mix is known as product variation and is typically used to either extend the lifecycle of a product currently in the market, or to make your new product attractive to as many customers as possible. Again, this method can be applied at all stages of product development.
The motor industry uses this approach very effectively by offering different engines, trim packages and interior options with the cars that they offer. They use the marketing mix to great effect to sell their own products in an incredibly competitive marketplace.
It is incredibly difficult to find a large amount of novelty aprons suppliers that plan for manufacturing and product sales as well as properly for marketing.
Price
Another important factor in the marketing mix relates to the price of your products or services. This isn’t a simple case of carrying out market research to figure out the highest price that your customers would pay (although that can be a useful tool to use), but rather making use of the price of your products as a strategic weapon designed to achieve any particular objectives your business has. The potential benefits of an effective pricing strategy are surprisingly large!
Whilst it may seem obvious, it is still worth pointing out that price has always been, and likely always will be, one of the key factors that shoppers take into account when they are making a purchase. It is also worth noting that customers don’t constantly consider the cheapest price to be the best value. In fact a price that is too low can often turn customers away.
There are many questions that you need to ask yourself when devising a good pricing strategy, key amongst which are the price sensitivity of your clients, what your competitors are doing and how can pricing boost your own profits. From a strategy point of view however, pricing can be covered by two main principals; price skimming and also penetration pricing. These are outlined below.
Price skimming
The principal idea behind price skimming is to make as much money as possible from the segment of the market which is price-insensitive and are going to be prepared to spend a premium amount of money to get a product or service early on. Not only can this technique deliver great financial benefits, but it can also promote an exclusive and high quality image of your product.
This pricing technique is very often used in the consumer electronics industry where customers will often eagerly await the release of a new mobile phone or computer games console. Manufacturers could set almost any price they wanted to and there would still be a loyal core of customers that would pay it. By using this method as part of a pre-ordering strategy, a company can help to smooth its own money flow.
Penetration pricing
Penetration pricing is at the other end of the pricing spectrum, and is tailored towards gaining a large market share at a short-term cost so that financial benefits can be made long into the future. It can be a high risk strategy, but when used correctly it can create revenue streams for many years to come. When establishing a price for penetration it is still essential to not give a poor impression of your product by aiming for too low a number.
Another thing to bear in mind is that “price” is the only part of the marketing mix that will generate earnings for a business. The other members of the four P’s will all cost money to produce or undertake.
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Place
Place is the component of the marketing mix that is often not addressed by companies, but it is still an important part of selling your product effectively. In short, it describes the way in which you deliver your product to your consumer, and subsequently how you receive money from them. It can be a fantastic marketing approach when used correctly.
The most typical ramifications of place-based marketing are the physical venues in which your goods are sold. For the vast majority of consumer products, this includes the distribution infrastructure between your production centres and retailers and other outlets around the world. Since distribution of a physical product costs money it is important to identify your own priorities and adapt your distribution network appropriately. This is the main use of this element of the marketing mix.
With the increasing use of the Internet by your potential customers, marketing strategies have had to take into account how they use the Internet to help deliver their products. By using the Internet as a place of contact (or even as a complete distribution route in download-based markets such as MP3s) companies are now able to reach out to a large pool of potential customers. Effective placing of your product or service can therefore deliver impressive financial results.
Promotion
When you mention the word “marketing”, many people instantly think of the promotional aspect of the marketing mix, although as we have seen, this is only one branch of a more complete system. Promotion can be employed on a very individual basis or as a mass communication tool, and whilst it might be a costly undertaking it is often an essential one.
Advertising is one of the most common forms of promotion. Typically it would be done by posting on billboards, creating short clips for TV and radio or by physically distributing flyers or leaflets to potential buyers. With the arrival of the information age we have witnessed a great increase in promotion via e-mail and the Internet, or just as targeted advertising materials posted through your front door. The potential for individualised advertising has never been so great.
Another important part of promotion involves branding, which may not necessarily yield more sales directly, but relates back to one of the preliminary functions of marketing; getting customers to choose your product over those of your competitors. When all other parts of the marketing mix are equal it could be branding that swings a customer’s decision.
Putting it into Practise
As previously mentioned each business is unique and will have different marketing requirements. By using a mixture of the four P’s discussed above you can take an effective view of your own marketing plan.
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One of the biggest growth commerce sectors of the last decade is the direct shopping market which has continued to grow in spite of the world wide depression of the last few years.
With domestic pc use and widespread online availability at fast broadband speeds the web is ideal for online shopping.
With ease of product and cost selection and comparison it can often save many dollars on a comparable item bought from a traditional outlet and often even goods purchased internationally can work out significantly cheaper as online outlest slash their prices in order to be competitive.
The convenience of comparing items and prices from the convenience of your armchair and the speed at which many companies despatch goods means that they often arrive within a very short time of ordering at a fraction of the price of a similar item bought locally.
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